In addition to revamping its menu, fast-food giant McDonald’s is revamping its restaurants in an effort to put more emphasis on the eating experience. Just a few years ago, McDonald’s restaurants were covered in plastic and low quality fixtures. But many of the company’s latest restaurants are melding green modern design with materials like wood, brick and modern lighting fixtures. The interiors even feature new colors, such as terra cotta, olive and sage green.
But design isn’t the only technique McDonald’s is using to get consumers to linger a little longer. Plasma TVs mounted on the walls, free Wi-Fi connections, and even areas with flexible seating for families and groups have been added to some restaurants.
“People eat with their eyes first. If you have a restaurant that is appealing, contemporary, and relevant both from the street and interior, the food tastes better,” said President and COO Don Thompson.