It’s no surprise to see that Porsche tapped HOK to design its new Atlanta-based U.S. headquarters. As one of the largest architecture firms in the U.S., HOK is well-suited to handle the needs of one of the most iconic brands in the automotive industry.
Although the 200,000 square foot structure will consist mostly of glass and steel, it will also feature plenty of green spaces, including the rooftop which will collect and filter rainwater.
“Our vision for our new U.S. corporate home is to create a bold and energizing environment where the physical elements are as memorable and moving as the Porsche driving and ownership experience,” said Detlev von Platen, President and CEO of Porsche Cars North America. “The design must allow employees and visitors to see, hear, feel and experience both the emotional and practical benefits of the Porsche brand, from the moment they first see the building.”
The new headquarters will house some 400 employees, and it also will be an important corporate destination for Porsche owners, dealers, enthusiasts and visitors from around the world.
Every aspect of HOK’s design pays homage to the lines of the iconic Porsche badge. Even the facility’s parking structure had to exude the Porsche brand and product experience.
“We have designed a building with the same high-energy feel and performance as Porsche automobiles,” said Todd Bertsch, HOK Atlanta Vice President and Director of Design. “Everything about this space is designed to encourage people to fall in love with the Porsche brand and automobiles.”
The facility will be just as technologically advanced as the vehicles Porsche builds. The building is expected to achieve a high level of LEED certification.
Porsche’s new headquarters at One Porsche Drive in Atlanta is slated to open in 2013.