Arizona Startup Introduces Affordable Prefab Housing System

ASUL image

Modular housing may soon transform the housing industry for its ability to combine high-style with low-cost. One of the latest modular housing concepts is called ASUL, or Adaptable System for Universal Living. This system promises versatile, modern homes starting at $100 per square foot.

“It’s actually not a line of pre-designed homes,” says Tim Russell, founder and CEO of the Arizona company behind ASUL. “Instead, it’s a system allowing one to custom-design homes at a more affordable price point. In essence, it’s an entirely new paradigm in designing and constructing a home. As far as we know, it’s the first system of its kind.”


Russell believes that his company’s modular home system differs from other modern prefab homes because they are created by a team of architects, engineers, contractors, and investors that interacts with clients to build something truly custom.

“We believe the market wants customization, affordability, and predictability from a modern, prefab company,” Russell says. “Most companies offer static designs that are really expensive and built in a factory, which is hard for the stakeholders to accept.”

Although a significant amount of customization goes into each home, they are all based on 30 different modules or rooms: 10 module sizes (12×12, 12×16, 12×20, etc.) each with three different ceiling heights: 8 feet, 10 feet, or 12 feet. ASUL is also designed to adapt to a number of environments.

Did you enjoy this article? Please subscribe to this architecture blog via RSS or via EMAIL to receive all the updates!

Previous post:

Next post: